White Emotion is not just a wedding planning agency. It is a promise, a philosophy, and above all, a celebration of love. As a luxury destination wedding planning agency, we dedicate ourselves to creating experiences that are as timeless as they are personal. Every couple has a story, and we believe your wedding should be the most beautiful chapter.
Founded by Alessia Santa, one of Italy’s most renowned and trusted wedding planners, White Emotion was born out of a passion for people, beauty, and storytelling. With nearly 15 years of experience, Alessia has guided countless couples from around the world in turning their dreams into extraordinary realities. She approaches every celebration with a rare combination of empathy and precision, blending artistry with seamless execution. Her vision is clear: to transform the journey of planning into an experience as meaningful as the wedding day itself.
For Alessia and her team, weddings are never just events. They are emotions brought to life. Each detail, from the choice of venue to the flow of the ceremony, from the flavor of the wine to the music that carries the night, is curated with care and intention. No two couples are alike and no two weddings should ever be the same. White Emotion exists to honor individuality, weaving your personality, your culture, and your love story into every part of the celebration.
Italy is our stage, and it offers an infinite palette of beauty. From the elegance of Milan to the timeless grandeur of Rome, from the rolling vineyards of Tuscany to the romantic coasts of the Amalfi and Sicily, every corner of this country offers a setting worthy of love. With an extensive network of the finest venues, caterers, designers, and artisans, we bring you the very best Italy has to offer. Whether you envision a grand celebration in a historic villa or an intimate gathering by the sea, we open the doors to possibilities that go far beyond imagination.
At the heart of White Emotion is a team of professionals who share the same devotion to excellence. Based across different regions of Italy and fluent in multiple languages, including Italian, English, French, and Spanish, our planners, designers, and coordinators are united by a passion for detail and a deep respect for culture. This diversity allows us to connect authentically with couples from all over the world, ensuring that every wedding feels both seamless and profoundly personal.
But beyond expertise, what sets us apart is our way of being. We listen with intention. We laugh with you. We guide you with honesty and care. We believe that trust is the foundation of every extraordinary wedding, and it is a privilege to earn yours. Our role is not only to orchestrate the logistics, but to hold space for your dreams, your emotions, and your vision of love.
White Emotion is more than a name. It is who we are pure, timeless, elegant, yet deeply heartfelt. For us, creating a wedding is not about grandeur alone, but about crafting an experience that moves you, your family, and your guests in ways words cannot fully capture.
With White Emotion, your wedding becomes not only a reflection of your love, but a moment suspended in time an experience you will carry with you forever.
