The Mariage Collection
Viktor&Rolf SS26 COLLECTION INSPIRATION
For Spring/Summer 2026 Viktor&Rolf Mariage unveils a collection steeped in the romance of an era defined by femininity and artistic opulence. Drawing inspiration from the sumptuous gardens of a queen, the collection re-imagines the elegance of royal court dressing, where bows, florals, and dramatic silhouettes were the epitome of grace and refinement.
Signature elements of sculpted bows, intricate lace flower embroideries, and voluminous silhouettes are masterfully woven into contemporary couture craftsmanship. The ‘Bow Abundance Gown’ embodies this artistry with its cascading bow embellishments, reinterpreting an iconic motif of the era with modern precision. Handcrafted lace pansies, a tribute to a royal favourite, bloom across gowns like the ‘Blooming Pansies Lace Mini’, where delicate florals climb the dress with charm. Structured yet ethereal, the collection’s silhouettes range from regal A-line gowns and sculptural ballgowns to elegant mermaids and flirtatious minis, culminating in the ‘Cascading Bouquets Dream’, a breathtaking vision of floral splendour with handcrafted bouquets flowing down its voluminous layered tulle skirt.
This season, dramatic volume reigns supreme, whilst royal Watteau trains create striking back interests. Exclusive custom bow Jacquard fabric, designed in-house, lends a rich, textured dimension to tailored silhouettes, bringing a twist to historical inspiration. Draped bodices sculpt the figure with precision, while intricate pleating and handcrafted embellishments elevate each gown. The meticulous integration of bows pays homage to their historical significance as symbols of status and beauty.
About Justin Alexander:
Justin Alexander is an award-winning designer and manufacturer of mid to high-end wedding dresses under fve collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns. Justin Alexander is a global company with offces in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,000 authorized retailers worldwide.
For more information, please visit: justinalexander.com
About Viktor&Rolf:
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren. Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion. Staging signature collections for thirty years during Paris Fashion Week – ever since the first Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts. With Viktor&Rolf Mariage, Viktor&Rolf presents its bridal collection -an exploration of iconic elements inspired by classic couture infuences. Viktor&Rolf’s luxury products include exclusive eyewear line Viktor&Rolf Vision, and an addictive catalogue of fragrances featuring worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon and Good Fortune.
For more information please visit: viktor-rolf.com
