For Spring/Summer 2025, fashion artists Viktor&Rolf unveil their latest Mariage collection, offering a curated selection of bridalwear with a contemporary edge. Their signature sculptural designs are accentuated with embroideries featuring this season’s flower bouquet detailing and hand-cut camellia flowers. Gowns are meticulously crafted from scintillating beaded fabric and adorned with the iconic Viktor&Rolf bows. Additionally, lace has been introduced for the first time in the collection, embellishing an A-line gown and adding lace borders.

The standouts of this season include: the 'Bow Bouquet Gown' (VRM416), featuring a slim A-line silhouette accentuated by a diagonal waist adorned with clusters of taffeta bows, and the 'Romantic Hortensia Garden A-line' (VRM435), which combines a stretch crepe bodice with an organza skirt adorned by delicate organza hortensia flowers cascading down the romantic skirt, creating a feather-like effect that guides the eye to the elegant long train.

Drawing inspiration from Viktor&Rolf's latest Haute Couture collection, 'Viktor&Rolf Scissorhands', an A-line dress with a plunging V-neckline adorned with a swirling volant reflects the influence. The 'Haute Couture Inspired Gown' (VRM419) seamlessly merges the worlds of Haute Couture and Viktor&Rolf Mariage. Bridalwear remains a common thread throughout Viktor&Rolf's collections, as Viktor Horsting and Rolf Snoeren express, 'We have always been fascinated by the wedding dress because it is a small universe in itself. It is an icon of the most wonderful moments in life'.

This collection is produced in partnership with Justin Alexander, an esteemed international bridalwear designer and manufacturer.

About Justin Alexander:

Justin Alexander is an award-winning designer and manufacturer of mid to high-end wedding dresses under fve collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns. Justin Alexander is a global company with offces in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,000 authorized retailers worldwide. For more information, please visit:

About Viktor&Rolf:

Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.

Staging signature collections for thirty years during Paris Fashion Week – ever since the frst Haute Couture collection in Spring/Summer 1998 – Viktor&Rolf creations evoke a provocative spirit infused

with surreal contrasts. With Viktor&Rolf Mariage, Viktor&Rolf presents its bridal collection - an exploration of iconic elements inspired by classic couture infuences.

Viktor&Rolf’s luxury products include exclusive eyewear line Viktor&Rolf Vision, and an addictive catalogue of fragrances featuring worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon and Good Fortune.