Cruelty free beauty brands and products are long overdue for being an industry-wide standard. For ethically-minded shoppers and beauty mavens, Smith & Cult is a cruelty free collection of beauty essentials that we can all feel good about adding to our makeup bags. In addition to their cruelty free status, we love how Smith & Cult describes themselves as “the antidote to beauty sameness.”

“We believe the pursuit of perfection leads to sameness and we find sameness pretty f—g boring,” says the brand. “We find beauty in the real because there’s nothing made up about being real. So we’re a little rough around the edges and we think that’s a beautiful thing.”

Here are two of our favorite Smith & Cult beauty products:

Smith & Cult cruelty free lip gloss is a perfect pick for every occasion. For bridal portraits, Wedding Style Editor-In-Chief, Grace Ormonde, says “the lips are everything.” Smith & Cult’s lip lacquers offer an ideal blend of color and shine to give brides a full and beautifully pigmented pucker that will photograph wonderfully.

Available in eight flattering shades, these lip glosses contain natural coconut essence and “kiss-me-quick flower” (or portulaca Pilosa) extract for moisture and volume. Not only does this formula offer a long-lasting dose of moisture, but it has a “cushiony texture” without any stickiness, plus a subtle hint of sweetness.

It can be difficult to find a “clean” and cruelty free nail polish, but Smith & Cult has cracked the code with their signature 8-Free Nail Formula. This nail polish formula is free of Dibutyl Phthalate, Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide, and Triphenyl Phosphate. In other words, there’s no potentially dangerous chemicals that are too difficult to pronounce. The nail polishes are also gluten-free and come in fabulously named shades like Monaco Madness, Cool Your Jets, Fosse Fingers, Lovers Creep, and Ponies Dancing in the Snow. Sidenote: A Smith & Cult manicure is always a good idea when taking those closeup “She said YES” engagement ring photos.

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