A New Chapter for La Prairie’s Pure Gold Collection
La Prairie’s spirit of relentless innovation ushers in a new chapter for the Pure Gold Collection. Reimagined with a gold-infused formula that targets the visible effects of age-related hormonal changes, including those associated with menopause, this revitalized collection restores the skin’s luminosity—instantly and over time. At the forefront of advanced skincare science, La Prairie’s latest evolution harnesses the power of the Advanced Pure Gold Diffusion System. This breakthrough is designed to improve skin density, nourishment, and radiance—key aspects known to diminish during hormonal transitions. In this continued pursuit of elevated beauty rituals, La Prairie introduces a new densifying and nourishing collection.
Pure Gold Revitalising Essence
The Pure Gold Revitalizing Essence marks a pioneering step forward in La Prairie’s quest to harmonize science and sensorial luxury. This soothing, golden elixir is specially formulated to help counteract the visible effects of hormonal fluctuations. As estrogen levels decline with age, the skin’s peptide synthesis decreases, leading to dryness, reduced density, dullness, and uneven tone.
“The decline in estrogen that affects women at various stages of their lives leads to many different negative consequences, particularly during menopause,” says Dr. Hill, Director of Strategic Innovation and Science at La Prairie. “At the level of the skin, loss of collagen is among the most recognized issues. However, other changes, such as thinner skin, decreased hydration, and impaired barrier function lead to discomfort, which can be severe and affect the mood. This is why we developed a revitalizing essence with soothing and comforting benefits as the first step of our Pure Gold Collection.”
A Scientific Breakthrough in Pure Gold Technology
Infused with the Advanced Pure Gold Diffusion System—a synergy of La Prairie’s Exclusive Cellular Complex™, Gold & Peptide Powered Meno Complex, and Time-Released Glabridin—this essence helps support skin’s natural resilience and vitality. It works to rebuild density and enhance collagen production while fortifying the skin barrier for lasting restoration.
Each application delivers an immediate sense of comfort and deep hydration, helping improve plumpness, elasticity, and radiance with continued use. Skin is left supple, luminous, and visibly revitalized.
The Art of Sensorial Comfort
With its weightless yet nourishing texture, the Pure Gold Revitalizing Essence glides effortlessly across the skin, providing a veil of moisture and comfort from the first touch. The formula leaves a soft, natural finish that prepares the complexion for the rest of the Pure Gold ritual. Its delicate fragrance—an airy composition of fresh green notes, elegant florals, and soft white musks—evokes balance and tranquility. This signature scent captures the essence of emotional well-being intertwined with the efficacy of luxury skincare.
A Commitment to Luxury and Sustainability
Encased in a recyclable glass vessel topped with a sleek aluminum cap, the Pure Gold Revitalizing Essence embodies La Prairie’s vision of enduring elegance and conscious design. The collection’s refined craftsmanship merges sophistication with sustainability, ensuring each piece is both artful and responsibly made.
In partnership with the Swiss Better Gold Association (SBG), La Prairie sources gold from small-scale artisanal miners who pan gold from rivers using environmentally mindful practices, honoring both the planet and the communities involved.
A Ritual of Radiance
The Pure Gold Revitalizing Essence is the essential first step in La Prairie’s densifying and nourishing ritual. Morning and evening, after cleansing and toning, dispense a small amount into your palm and smooth gently over the face and neck, avoiding the eye area. Finish with light patting motions to encourage full absorption.
When followed by the Pure Gold Radiance Cream, the two formulations create a powerful day-to-night ritual that restores density, hydration, and luminosity to hormonally affected skin. Together, they replenish, soothe, and renew the complexion, revealing plumper, radiant skin imbued with vitality and comfort.
About La Prairie
Founded in Switzerland in 1978, La Prairie stands as a global leader in luxury skincare and a pioneer in cellular science. Guided by a philosophy that merges art, science, and precision, the House continues to redefine the boundaries of innovation with rare, potent ingredients. With a presence in over 70 countries, La Prairie remains dedicated to mindful entrepreneurship—championing biodiversity, responsible sourcing, and sustainability initiatives that preserve the beauty of both skin and the natural world.
Learn more at laprairie.com.