The designer embraces embroidery to tell fairy tales and embellish tails with a modern twist blending old world glamour with contemporary pleating. Gleaming with day- to- night elegance, he uses colors gently & brightens each collection with a vibrant touch. Ashi conjures up the Golden days through ruffles, feathers, delicate fabrics, fringing & silhouetted queens.
His recent collections, in neutral colors, are instant sensual classics. Sculpting waves for ethnic heroines, sleeveless princesses and femmes fatales. Ashi knocks the door of divine diversity and intense passion. He refers to different cultures in an elegant crafted way, although the Arabic cells inspired his luxurious loyalty and treasure trove.