Amarosa Virtual Pink Sheer Wired Bra; Amarosa Ouvert Virtual Pink Sheer Brief; Amarosa Virtual Pink Sheer Thong
Bluebella Launches The Pleasure Era Valentine’s Collection
Award-winning, female-founded lingerie brand Bluebella has unveiled The Pleasure Era, a new Valentine’s collection designed to champion sensuality and pleasure—on women’s own terms. Rooted in empowerment rather than performance, the collection reflects a modern shift in how lingerie is worn, experienced, and understood.
Founded in 2005 by Emily Bendell, Bluebella has long been recognized for creating luxurious yet accessible lingerie for self-assured women. With The Pleasure Era, the brand continues that legacy by reframing lingerie as a tool for personal confidence and self-expression, rather than something reserved for a partner or special occasion.
Annabel Red Teddy; Annabel Open-Back Red Brief; Annabel Wired Red Bra
The Pleasure Era collection explores the duality of womanhood, offering designs that balance strength and softness, curiosity and confidence. Sleek, sculptural silhouettes sit alongside more romantic styles, creating a range that feels both intentional and versatile. Signature Bluebella design elements—such as dramatic cut-outs, architectural strapping, modern harnesses, and accessories—are paired with intricate floral embroidery, heart-shaped details, and lighter, flowing fabrics. The result is a collection that feels distinctly sensual without sacrificing wearability.
Rosalie Black Sheer Plunge Wired Bra; Rosalie Black Thong
Designed for women who choose lingerie as a form of everyday empowerment, the collection encourages dressing for personal desire first. The pieces are meant to be worn confidently, whether layered under daily wardrobes or styled as statement looks in their own right. Pleasure is positioned not as an afterthought, but as the starting point.
Gia Wired Virtual Pink Body Suit; Gia Wired Black Bra; Gia Wired Red Bra
Commenting on the launch, Bluebella founder and CEO Emily Bendell shared that The Pleasure Era represents a broader shift in perspective. The collection challenges the outdated notion that lingerie exists solely for someone else’s enjoyment, instead highlighting its role in sparking curiosity, confidence, and pleasure for the wearer. Each piece is designed to feel powerful, sensual, and unapologetically indulgent.
Valentina Ice Water Blue Wired Bra; Valentina Ice Water Blue Suspender; Valentina Ice Water Blue Thong
As a multi-award-winning brand, Bluebella continues to pave the way for accessible luxury in the lingerie industry. With The Pleasure Era, the brand reinforces its belief that strength and sensuality belong in the everyday—and that what comes next is simply a bonus.
Visit bluebella.com for more information.