Renowned for creating unforgettable celebrations across Italy, White Emotion Events has become synonymous with luxury weddings and destination events that blend timeless elegance with a modern, fashion-inspired aesthetic. Based in Milan and led by founder Alessia Santa, this planning team is celebrated for designing bespoke experiences that capture the romance of Italy’s lakesides, countryside villas, and historic venues. For couples in search of the very best in Italian wedding planning, White Emotion offers a personalized approach that transforms each celebration into a work of art.
GO: How would you sum up your personal design style?
A: Our design style blends timeless elegance with fashion twist. We love working with textures, curated color palettes, seasonal flowers, and lighting that transforms a space into a mood. Whether it’s a lakeside wedding or countryside villa, we create moments that feel authentic and deeply personal.
GO: What prompted you to start a career in the wedding and event industry?
A: I come from a background in hospitality, where creating seamless and memorable guest experiences was always the priority and the core of my work. What drew me to the destination wedding and event industry is the beautiful intersection between travel and celebration. A destination wedding is part vacation, part ritual, and I saw it as the perfect next step: a chance to move beyond hospitality and begin crafting truly unique experiences. It allowed me to blend hospitality tasks with authentic moments.
GO: What should couples expect when working with you?
A: We create experiences that tell your story. We love people and are passionate about serving them well. We are here to make the process of planning your wedding just as memorable as your wedding day itself. We’ll build a strong relationship with you, do a lot of intentional listening, and earn your trust. As we get to know you, we’ll shape your celebration in a way that tells your story.
GO: What are your favorite types of flowers or décor elements to use?
A: Beyond flowers, I love incorporating details that echo the venue’s character – local materials, architectural motifs, or fashion-inspired accents or botanical style. Living in Milan, I’m constantly inspired by the city’s design culture, so I often weave in subtle nods to couture textures, sculptural forms, or curated palettes. Same flowers can be used in different ways and elevate clients’ design and vision.
GO: Where do you get your inspiration when creating one-of-a-kind floral arrangements or wedding décor schemes for couples?
A: For me, every event is a dialogue with its surroundings – whether it's an historic villa, a seaside terrace, or a modern urban space. I draw inspiration from design, architecture, and fashion. Living in Milan, the capital of fashion and design, I’m constantly surrounded by innovation and elegance, which deeply influences my aesthetic choices.
GO: Describe one of the best events you’ve designed.
A: I truly believe the best event is always the next one. Each wedding I design holds a special place for its own reason – whether it's the emotion in the air, the setting, or the story behind it. I never replicate the same concept twice.
My focus is on uniqueness: crafting experiences that reflect the couple’s personality, the spirit of the location, and the mood of the moment.
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